SIX The Musical Times Square Domination

This project was a pure joy to work on. The main idea was to create an environment that had the same exciting energy as the show itself. We wanted people to feel the joy and empowerment of this musical while walking to their train.

The sections of the takeover displayed below are the turnstile entrances and exits, the backlit section, and the “experiential zone” which entailed the steps, I-beams, and clings. The video shows how all the sections came together in the station. This project was part of SIX’s awards campaign, and ran in May and June of 2022. PARTNERS: PHOTOS – JAMES AND KARLA MURRAY