Museum of Broadway x Serendipity Partnership

We partnered with Serendipity to create a custom Museum of Broadway-themed dessert item in honor of the Museum’s two-year anniversary! It was available from November 15 – 22, 2024. Serendipity 3 promoted the custom dessert in an Instagram reel and carousel posts to their 163K followers. To kick off the partnership, we also ran a giveaway with Serendipity 3 on Instagram, where a lucky Broadway lover won two tickets to the Museum.