SIX The Musical Taylor Swift Social Media Graphics

The global hype around Taylor Swift and the release of her highly anticipated 1989 (Taylor’s Version) record gave us an opportunity to speak to the perfect intersection of SIX and Taylor Swift fans in a uniquely SIX way on social media. This was part of a comprehensive Taylor Swift media campaign tied to the release of her Eras Tour concert film in movie theatres in October 2023. These were very successful — here are some numbers:

Impressions & Engagements: 1,265,582
Engagements: 151,929
Shares: 11,708