SIX Trendy Instagram Posts

Following SIX’s themes of female empowerment and pop diva Queen-spirations, we’ve elevated the SIX brand with pop trends and moments on social media in coordination with larger campaigns. The global hype around Taylor Swift and the release of her highly anticipated 1989 (Taylor’s Version) record gave us an opportunity to speak to the perfect intersection of SIX and Taylor Swift fans in a uniquely SIX way on social media, as part of a larger comprehensive campaign for the Eras Tour Film. We’ve also gained lots of buzz from our Queendom community and beyond when posting about Madison Square Garden concerts, like Olivia Rodrigo, Charli XCX, and Sabrina Carpenter, where we have street team presence.