< OUR WORK

The Notebook “My Days” Viral Video

CAPABILITIES

SOCIAL MEDIA
VIDEO

OVERVIEW

Finding the potentially viral moment for your show online is the dream of every social media department! Once we had heard Joy Woods sing “My Days” from The Notebook, we knew it would be an instant musical theatre classic. With the song’s hook, we created videos for TikTok and Reels and posted them across the platforms. Within the first 24 hours, the content racked up over 1 million views, which then turned into a flood of User-Generated Content around the song video clip. To date, we have 6 million views across all platforms!

Views: 6,823,586
Engagements: 849,349
Shares: 40,100