Facebook Live 101: Bring Your Social Media To Life

Facebook has always been about what is currently happening in the world. These days, it’s about what is literally happening right this very second.

We’re talking about Facebook Live, the new feature that allows Facebook users to live stream video to their friends and followers using a smartphone. In other words, it brings social media posts to life.


Photo via The American Genius

Streaming video is the latest trend to hit social platforms. Apps like PeriscopeMeerkat, and Snapchat’s native video got the party started. But now that the largest social network has provided live streaming to their 1.1 billion users (with access to iOS, Android, or Facebook Mentions), it’s time to start paying attention.

“We built this big technology platform so we can go and support whatever the most personal and emotional and raw and visceral ways people want to communicate are as time goes on.” – Mark Zuckerberg, BuzzFeed News

To help you get started, we’ve put together a little…

Facebook Live 101:

First, master the basics.

>>Know what you’re doing. It’s as easy as 1, 2, 3:

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Photo via Facebook (To go live on Mentions, click here)

>>Give a heads up. You wouldn’t throw a party without handing out invitations first. So, why have a social event online without giving followers a tune-in alert?

Speaking of tune-in alerts: Here is one we made for Avenue Q‘s NYC Pride event, where Rod & Ricky renewed their vows with emcee Joel Grey!


>>Check your connection. Don’t let a negative WiFi connection keep you from positive audience connection: and make sure it lasts. Facebook recommends live videos be at least 10 minutes, and allows up to 90 minutes.

>>Engage with your viewers. Stick to the social media best practices here: respond, react, repeat. Good engagement leads to a better following. And the more followers you have, the more viewers you have. #math

You can even ask viewers to sign up for notifications.


Photo via Facebook

Next, make great content.

>>Stop the scroll. From the videos you are streaming to the accompanying descriptions you are writing, share something that grab your audience’s attention.

>>Bring fans into your world. Exciting content takes many forms including celebrations, launches, Q&As, behind-the-scenes access, learning something new, or just watching something fun:

Fans can go on a tour of Facebook with Mark Zuckerberg…

Audiences can ask Leslie Odom, Jr. questions while he gets ready for Hamilton…

Americans can be there when an impromptu sit-in happens on the House floor…

Or you can be there live for a puppy takeover…

>>Stay true to your brand. Facebook Live videos are stored on Facebook, and two-thirds of viewing time happen after a live broadcast ends. Basically, what you stream stays, so make sure it is in line with the message of your organization or show.

And remember, being genuine is the best way to connect. Take it from “Chewbacca Mom,” who reminded us all of life’s simple joys, and gained 157M views along the way (becoming the most-watched Facebook Live video ever)!

Whether it’s a planned event or in the moment, Facebook Live brings fans into your world to connect like never before. So start connecting!