Advertising / Copywriting / Culture / Marketing / New Year / New York City / Social Media / Technology / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, future, GIFs, marketing, New York City, nyc, NYC Theater, nyc theatre, off-broadway, predictions, Technology, the pekoe group, Theater, Theater Advertising, theater marketing, theatre, theatre marketing, Tips, Writing
October 18, 2018
What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]
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Advertising / Copywriting / Culture / How To / Marketing / New York City / Social Media / Technology / Theater / Theatre Advertising / Things To Do
Tags: advertising, Blog, facebook, GIF, GIFs, how to, influncer, Instagram, marketing, micro-influencers, Pekoe, pekoe group, social media, tech, Theater, theatre, Tips, Twitter, youtube
May 15, 2018
There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]
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It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway shows into brands and turn theatregoers into ticket buyers and lifelong fans. It can build trust, inspire action, and change conversations. But also… Writing engaging […]
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What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]
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Let’s begin by addressing the elephant in the room… Is blogging dead? Every month, 409 million people view over 21.5 billion pages on WordPress alone. According to WorldOMeters, 3.1 million blogs (and rapidly counting) have been posted just today. So it’s pretty safe to say that blogging is alive and well. On the This Is […]
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If you want your website to reach your target audience, you’ve got to speak their language. That means finding those exact phrases and words that help users key into your brand. We’re talking about keywords. What exactly is a keyword? We’re glad you asked. In the simplest terms, a keyword is the word or phrase […]
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There are 320 million monthly active users on Twitter. And they are interacting with small to medium-sized businesses big time. Photo via Twitter So if you are looking to connect with your target audience 140 characters at a time, take a moment to consider how your tweets are reflecting your brand. Here are five things […]
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We are always on the lookout for the coolest way to tell a story. Whether it’s for a Broadway show or men’s razors, we like to keep our eyes on what’s happening in the world of marketing and advertising. Here are a few ads that caught our attention this summer: 1. A Big Idea. A Tiny […]
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In the Pekoe family, when one of us has something to celebrate, we all do! So in honor of Copywriter Mara Szabo’s upcoming wedding, the whole gang got together to shower her and her fiancé, Billy, with a little extra love. We got the party started by watching a slideshow of the happy couple through […]
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Congratulations are in order! Love is in the air! We’re shouting a specific instance of fabulous love from the rooftops: our favorite copywriter Mara Szabo recently got engaged! She and her long-time BF– a handsome fella by the name of Billy– took a little trip down to the most magical place on Earth (Disney World, of […]
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