How To Invest In Technology In 2018

2018 has arrived and we’re seriously committing to our New Year’s resolutions.

Still looking for a resolution? If you ask us, 2018’s the perfect time to invest in technology. According to The Broadway League, approximately half of Broadway tickets were purchased online in the 2016-17 season, and those sales aren’t slowing down.

Here are the best ways to invest in technology this year:

1. Get Social

Did you know that Americans spend upwards of 10 hours per day looking at screens? That means that your brand is constantly on display.

Here’s a rundown on how to keep your content fun and shareable. The main takeaway? Keep. It. Visual.

According to Thermopylae, “the human brain processes visuals 60,000 times faster than text.” Here are five ways to embrace your inner Annie Leibovitz on your iPhone.

Are you more into Twitter than Instagram?

Here’s what your tweets are saying about your brand. Remember: tweet what you care about, be a good listener, and STAY HUMAN. Nobody wants to talk to a bot.


2. Make Your Email Sparkle

In 2017, 269 billion (with a “B”!) emails were sent everyday. To keep sane this year, here are some organizational tips for digital hoarders.

In a world full of email, your messages have to make an impression. Write subject lines that sing, make your images pop, and never, EVER be boring. A well-placed pun never hurt anyone.


3. Refresh Your Website

A website update is like a new haircut – it takes what you have and makes it even more fabulous.


4. Learn A New Skill:

Technology is always changing, so it’s important to stay current. Your time’s the most valuable thing you can invest.

Get ready to love technology in 2018!