Advertising / Copywriting / Culture / Marketing / New Year / New York City / Social Media / Technology / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, future, GIFs, marketing, New York City, nyc, NYC Theater, nyc theatre, off-broadway, predictions, Technology, the pekoe group, Theater, Theater Advertising, theater marketing, theatre, theatre marketing, Tips, Writing
October 18, 2018
What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]
Continue Reading...
Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
June 5, 2018
Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
Continue Reading...
Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
May 29, 2018
Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
Continue Reading...
Advertising / Awards / Culture / New shows / New York City / Technology / Theater / Theatre Advertising
Tags: broadway, charts, data, graphs, Harry Potter, New York City, nyc, Pekoe, plays, Theater, theatre
May 21, 2018
Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]
Continue Reading...
Advertising / Copywriting / Culture / How To / Marketing / New York City / Social Media / Technology / Theater / Theatre Advertising / Things To Do
Tags: advertising, Blog, facebook, GIF, GIFs, how to, influncer, Instagram, marketing, micro-influencers, Pekoe, pekoe group, social media, tech, Theater, theatre, Tips, Twitter, youtube
May 15, 2018
There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]
Continue Reading...
The five most important words in an advertising campaign are: Who are your target markets? If you want to sell tickets to your Broadway show, you need to know who you are trying to reach, or your “target markets.” These groups make up the key audience that will buy tickets and, hopefully, become loyal brand […]
Continue Reading...
One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]
Continue Reading...
If you’re a brand and you want to reach your consumer in a meaningful way, social media is the place to be. Platforms like Facebook, Instagram, and Twitter have the ability to capture the attention of an audience like no other marketing tool. These social channels create genuine conversation between brands and consumers, allowing brands […]
Continue Reading...
New York City attracts people from all over the world. In 2015, 58.5 million visitors took a bite out of the Big Apple. As one of the city’s biggest draws, Broadway also brings in crowds from all over: 63% of ticket sales in the 2015-16 season came from tourists. So when you are creating a campaign for […]
Continue Reading...
It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway shows into brands and turn theatregoers into ticket buyers and lifelong fans. It can build trust, inspire action, and change conversations. But also… Writing engaging […]
Continue Reading...