Advertising / Copywriting / Culture / Marketing / New Year / New York City / Social Media / Technology / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, future, GIFs, marketing, New York City, nyc, NYC Theater, nyc theatre, off-broadway, predictions, Technology, the pekoe group, Theater, Theater Advertising, theater marketing, theatre, theatre marketing, Tips, Writing
October 18, 2018
What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]
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Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
June 5, 2018
Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
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Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
May 29, 2018
Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
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Advertising / Awards / Culture / New shows / New York City / Technology / Theater / Theatre Advertising
Tags: broadway, charts, data, graphs, Harry Potter, New York City, nyc, Pekoe, plays, Theater, theatre
May 21, 2018
Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]
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Awards / Culture / New shows / New York City / Theater / Things To Do / Times Square
Tags: broadway, charts, data, graphs, musicals, new post, nyc, pekoe group, plays, series, specials, stastics, Theater, theatre, Tony Awards, trends
May 8, 2018
As the 2017-2018 Broadway season nears its final weeks, producers and performers alike are hoping to be a part of the next big hit that stays on the Great White Way for years to come. With more and more high-profile shows hoping for a lengthy lease on their theater, we combed through all 790 Broadway […]
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Culture / New York City / Non-Profit / Theater
Tags: broadway, classical theatre of harlem, epic theatre ensemble, internships, LARK theatre, New York City, new york theatre workshop, nonprofit, nyc, NYC interns, NYC Theater, nyc theatre, off-broadway, roundabout theatre, small business, the pekoe group, Theater, theatre
March 13, 2018
It’s Women’s History Month and after this year’s Oscars, we’ve got two words on our mind: In 2017, New York City authorized a $2 million grant to support diversity in theatre by funding non-profit organizations that foster developmental programs for underrepresented artists. Now, we’re taking a look at how five NYC-based non-profits are creating those opportunities for […]
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One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]
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If you’ve been paying attention to the past couple of seasons on Broadway, you’ve probably noticed a seemingly growing trend for diversity. Shows like Hamilton, Shuffle Along, The Color Purple, Allegiance, and On Your Feet! largely featured non-white cast members, while shows like Fun Home, Falsettos, and Significant Other brought LGBTQ stories center stage. Backstage, the diversity among designers was greater than ever thanks to women-led creative […]
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Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]
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When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is a crucial piece of the puzzle). Along with a fab show, you have to have a strategically-crafted, uniquely creative advertising and marketing plan. A successful […]
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