Posts Tagged ‘Campaign’

5 Ways To Write Better Copy

It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway shows into brands and turn theatregoers into ticket buyers and lifelong fans. It can build trust, inspire action, and change conversations. But also… Writing engaging […]

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The Dos and Don’ts of The Post-Mortem Meeting

When the last hashtags are tweeted and the final tickets are sold, it is finally time to say to goodbye to that big project that you’ve poured your heart and soul into. Right? Wrong. One of the most important steps in the lifecycle of a campaign or project is the post-mortem meeting. If the term […]

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