When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is
In honor of International Women’s Day and Women’s History Month, we’re digging into the drama of women throughout theatre history. Spoiler alert: women have come a long way. From watching
The Pekoe Group is celebrating 8 freaking awesome years! As we creep up on a decade of advertising and marketing for the arts, we have to admit we’ve seen a
Today is Valentine’s Day! We’re getting into the mood by listening to our favorite Broadway love songs! Here are 14 romantic melodies that are guaranteed to give you all the
Last week, the all-knowing groundhog Punxsutawney Phil saw his shadow, declaring six more weeks of winter . . . or, from our perspective, only six more weeks until spring! However you
What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No,
2016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel
It’s the holiday season! Deck the halls and make sure that menorah gets lit, ‘cause it’s time to be jolly. This year, we’re feeling the joy! So instead of a
It’s the most ‘grammable time of the year! Sparkling lights, falling snowflakes, dogs wearing coats!! It’s the perfect season to make some Instagram magic. Photo: @PepitoChihuahua giving us his best
Right now, in this very moment, millions of Americans are spending millions – make that billions – of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails