
Google’s Newest Ad Tool Is Finally Here!
Google has recently come out with some nerdy news to tickle any techies’ fancy — Adwords Editor Version 9.5.1 has just arrived! Okay – this news may not
seem that exciting upon first glance, but the future of online advertising hinges on these seemingly mundane updates. Each updated feature helps to advance advertising across cyberspace one small step at a time. Don’t worry if the name “Adwords Editor Version 9.5.1” seems a bit esoteric and reminds you of a random Computer Science course you were required to take in college; we’re offering a snapshot of how this update is actually relevant to you!
Background downloads – Save time! Now you can work on multiple accounts at once with this new feature. The improved downloading and uploading features allow you to update five unique client campaigns simultaneously. The time that this feature saves you will allow you to spend more time working on ad texts and your overall strategy.
Item status and disapproval notifications – You no longer have to guess why your ad texts were disapproved or waste time filtering through Google Adwords’ policies and guidelines to understand why. Now you can simply mouse-over your disapproved ad texts and see a detailed explanation of why your ads were not approved the first time around.
Compare and Contrast – Detailed analytics give you the gusto that you need to improve your campaigns. Armed with detailed information, you can make better
decisions about how to improve your optimization. This new update allows you to segment results using unlimited filters at the same time: you can now see CTR, clicks, and impression analytics all within one graph.
Location Extensions – Unlike the rest, this update is pretty self-explanatory! Now you can extend your ads (within Adwords Editor) to include location information that will lead directly to Google Maps. Although this capability was previously offered in Google Adwords accounts, it was not offered within the editor itself.
There are a myriad of new features that are included in Adwords Editor Version 9.5.1, and we have hit upon the most prominent. If this small taste has just left you hungry for more nerdy knowledge, click here to read about all of the features being ushered in!
Download the editor for free here!