Is your Google AdWords Campaign Overwhelming You?
Never fear! Google has made plenty of guides and tools to help you out. You will find them at the Google AdWords Optimization Center. Now, take a deep breath and let’s start at the beginning:
1. Take it one keyword at a time. There’s a checklist. That’s right, Google will hold your hand through your first campaign. Don’t get overwhelmed with all the steps. Just focus on the next step.
2. You must release your inner tech nerd. The AdWords tool bar has tons of goodies. They will get your heart racing just like the first time you figured out that if you blew into a Nintendo game cartridge, you could get that sucker to boot up again! Don’t be afraid to use the tools Google gave you:
- The Keyword Tool
- Traffic Estimator Tool
- Placement Tool
- Ad Preview Tool
3. Stop watching LOL Cats and start watching tutorials. We know you love the silly things those cute animals do on YouTube, but there’s a wealth of information about how to run your campaign on there too! Start off with the Google Business channel. They will guide you through any of those confusing explanations that may have tripped you up on the website.
Have fun with your campaign and don’t be afraid to try new things.
HAPPY CAMPAIGNING!