The Pekoe Group’s Guide To Google Places
How many times a day do you hear a friend, family member or co-worker utter those three little words: “I Googled it”?
You know you’ve hit the big time when the name of your brand manages to move from the realm of a noun to a verb. Google has proceeded to do just that, taking on a life of its own and positioning the brand as a dynamic entity that can provide all of the answers to life’s little questions. One of the latest inventions to emerge from their social media workshop is Google Places, an advanced listing site that can help any business, no matter its size or geographic location, build its client base and develop proactive relationships with each and every customer.
Google Places is a free local platform allowing businesses to connect their current and potential clientele to the most relevant and detailed information possible about the products/services they provide. Photos, videos, testimonies, FAQ, real-time updates and special promotions are only a handful of ways for businesses to make a resounding impact and establish their presence on Google Places.
Representing a small business testing the waters in the local marketplace? No need to fret about getting lost in a sea of big businesses! Operating as an equal opportunity listings site, Google Places ensures that every listing will be readily available to the millions of people scouring the Google search engine for information, whether it be through Google Web Search, Google Maps, Mobile search, Google voice directory search, or Google Earth. For that extra “oomph,” businesses can also take advantage of Google Boost, offering locally-targeted advertising for any business with a Google Places account.
Google Places is just another example of how this search engine giant continues to pave the way for two-way communication online, bringing users and their local businesses together and setting the wheels in motion for refreshing dialogue between business owners and consumers. In short: Google Places is the place to be!