Google’s New Toolkit.
Google’s new product, the Agency Toolkit, will take you from the alpha to the omega of online advertising. Whether you are a seasoned adwords junkie or a novice, the toolkit provides information for every level of expertise. The best part is, like most Google products, the toolkit is absolutely FREE!
Planning Your Campaign. Google now provides an array of brainstorming tools to assist you in planning campaigns that will more effectively reach your target audience. Use DoubleClick Ad Planner to locate the websites where your target audience visits. And if you are interested in promoting your ads on Youtube, Youtube Trends will keep you abreast of the latest searches.
Creating Your Ads. Release your creativity with Google’s new tools for building ad texts, allowing you to create ads across multiple platforms instantly. Now you can make broad changes to hundreds of ads at the click of a mouse. TaDa! Gone are the days of tedious and time-consuming changes. Also, for those of you wondering how your creative ideas will translate to the web, the Ad Preview Tool will allow you to preview versions of your ads before they go live.
Placing Your Ads. Sometimes there are just too many websites and keywords to choose from. Is your keyword-list over ten pages long? Fortunately, Google will simplify your options for you with tools designed to limit your potential targets. Determine which websites you want your ads to show up on and find out which keywords will trigger your ads to show up on these websites. Don’t waste those precious clicks on just anyone! Use Google’s new tools to limit where your ads are shown and keep those potential trolls off your ads!
Measuring Your ROI. Creativity and innovation aside, online ads have a purpose, which is to account for “the bottom line.” And Google Analytics has just gone one step further in providing more precise information with Search Funnels – a tool that describes user behavior up to the point of conversion. Wouldn’t you like to see where a user came from and what they were looking at before they finally clicked “buy”? Use this data to repurpose your ad campaign for further clicks and conversions.
The Best New Tool in the Kit! Every tool is special, but let’s face it: we all have favorites – and mine is Hot Trends.
Hot Trends promises to deliver the unattainable (at least, according to some) – use it to “tap into the collective unconscious,” which, according to Google, is indicated through the top online searches of the moment. Wow! That is an impressive feat (I believe Carl Jung would be very impressed).
Of course, there are many other impressive tools in the kit, so enjoy exploring Google’s innovative creations…