Converting QR Scans to Sales
A few months ago, we discussed the benefits of branding your QR codes, so we thought it was time to cover the other side of that coin – mobile landing pages. You can create a targeted ad with a clear call to action that drives people to your website via your beautifully-branded quick response code, but if your content isn’t optimized for mobile users, those hits won’t convert to ticket sales. The most important thing to remember when building your mobile landing page is that your viewers are not sitting comfortably at a desk in a well-lit room. They’re out in the world, navigating your site with a touchscreen or trackpad on a screen with a resolution comparable to what desktops were rocking in the ’90s.
So what’s important when your target audience is on the go? First of all, larger 
navigation so they can use their thumbs instead of trying to drop a fingernail on a “Buy Tickets” link. Smartphones can do a lot more than make phone calls, but processing jQuery still isn’t their strong suit, so leave your fancy scripts at home and make sure your images are optimized. These are supposed to be quick response codes after all, which leads me to my final point: keep it simple. Focus on one or two things like generating sign-ups up for an e-blast list or promoting discounted tickets. QR code scanners aren’t as likely to flip through your photo gallery or watch a half dozen videos, so don’t try to make them – creating a streamlined experience is far more likely to result in a successful campaign.