How To Make Shareable Content That Grabs Attention and Then Keeps It

When it comes to social media, what you share is who you are. For brands, this makes likes, follows, and shares pretty valuable currency. But how do you get them? What makes something “shareable”?

Shareable content has essentially two jobs: to grab attention, and then to keep it. We’ve broken it down below with a few helpful tips to get these jobs done right.

First, grab their attention:

  • Keep it visual. 

According to, “our brains process visuals about 60,000 times faster than text.” So don’t let your words get lost in the feed: design your copy or pair it with captivating visuals that will stop the scroll! Just remember to use high quality images and stick to the specs. Something as simple as using a low-res photo or posting the wrong size could keep your image from getting the attention you want.

  • Be in the now.

Social media is happening in real time. Be a part of the conversation as it unfolds. Sure, scheduling posts in advance is an incredible tool for businesses, but don’t lose sight of breaking news and current events. The most memorable example of this is Oreo’s “You Can Still Dunk In The Dark” tweet during the Super Bowl blackout of 2013:

  • Tell a story.

Whether it’s an engaging video, an infographic that tells a visual story, or a designed quote that speaks to your audience’s story, you want your content to draw users in and invite them to engage further.

Then, keep their attention:

  • Be a human.

Social media is a conversation. People like connecting with other people – not so much with robots. So keep your presence personal with content that speaks to what drives your brand and your audience.

  • Have a heart.

Platforms like Facebook and Twitter are intended to create communities. So before you write 20 sales-focused posts that advertise your brand to a bunch of nameless “followers,” take a moment to change your perspective. Listen to your fans and followers, find out what makes them tick, and then begin building relationships.

  • Make ‘em laugh.

Humor is a universal language, and one that we all love to speak. As BuzzFeed founder and CEO Jonah Peretti told Constant Contact, “When you go out and laugh with your friends, you don’t remember the jokes, only that you laughed.” Create a positive experience for your followers that will turn them into ambassadors for your brand.

Happy sharing!