Pinterest Ups Its Game With Buyable Pins

The future of Pinterest is upon us.

Ever find yourself on a pinning binge and discover that certain something you can’t live without? (Who hasn’t, amiright?) However, figuring out how to get that dream item outta your computer and into your arms isn’t always so simple… Or is it?

Pinterest has recently announced buyable pins. Pinners will be able to securely purchase items directly from the app using Apple Pay or a credit card. All you have to do is look for a blue price – this means it’s buyable – and click on the pin. There, you’ll see a blue “Buy It” button, right next to the “Pin It” button. Click “Buy It” and let the purchasing begin!

But hold on, this doesn’t just mean you can buy on Pinterest – it also means you can sell on Pinterest! The shopping-lovers app is already one of the largest social platforms for sales conversions with 87% of users saying they have purchased something they discovered while pinning. Now, buyable pins are bringing businesses one step closer to the bottom of the sales funnel with the ability to sell everything from clothing to recipe items to household goods (and we are hoping theatre tickets…) directly to users.

Here’s how you do it: Pinterest doesn’t charge for selling but you do have to be partnered with them. Large businesses like Macy’s and Nordstrom have already partnered with the app. Smaller to medium-sized businesses will be able to sell on Pinterest through Shopify, “the commerce platform for entrepreneurs.” For now, businesses cannot promote buyable pins.

So, when can you start buying?! Currently, buyable pins are being rolled out on iPhones and iPads (users will be emailed once they are available to them). Android and desktop users are expected to reap the benefits of this surely successful venture soon after, although no date has been announced.