Theatre in Advertising: The Best Theatrical Commercials That Aren’t About Theatre
Advertising theatre is our business: but, you don’t have to be a Broadway musical to have a show-stopping commercial. Tons of ads are taking direction from the theatre scene and adding a little drama to get the attention of consumers.
Check out some of our favorite theatrical ads . . . that aren’t about theatre:
>>GAP plays it cool, boy–real cool–with Jerome Robbins’ original West Side Story choreography.
>>With the help of the mind-blowing dance company Pilobolus, Ford showed us a car no one had ever seen before.
>>J.G. Wentworth still have us all using our best opera voices to remember their number when we need cash now.
>>Misty Copeland keeps the world of dance on its toes, and Under Armour was smart enough to notice.
>>Amazon Prime gave the world something to sing about with “More To Prime: The Musical.”
>>No one does theatre like Bernadette Peters, even when she’s singing about Breyer’s ice cream.
>>When Gene Kelly meets technology, Volkswagen gives Singing In The Rain (and their Golf GTI) a toe-tapping rebrand.
>>Pepsi had us saying #YaaasssQueen when our favorite divas took over one of the greatest stages in history: the Coliseum.