10 Quotes We Love About Branding

What is a brand?

Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes!

A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even Broadway shows!

Your brand is the complete perception of your organization and its products as seen and felt by your target markets. This is communicated through design, message, and voice. It’s essentially the legs of your mission and goals realized through consumer-facing expression.

From key art, to a website, to social media presence, to the actual in-theatre experience, your show–whether on, Off, or Off-Off Broadway–is a brand. You want all of your pieces working together cohesively so that when your target ticket buyer sees your poster or visits your website or hovers over the retweet button, they have the same experience as when they see your show.

Your brand is not only what sets you apart, it’s who you are. That means a successful brand will remain true to itself, while evolving with the behavior of ticket buyers and your show.

So don’t ignore this key element, because building your brand matters. But don’t just take our word for it, take theirs…

Here are 10 of our favorite quotes about branding:


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