Be Bigger Than Your Show: How Theatre Can Join The Larger Conversation

You can’t make art in a bubble. From Shakespeare to Rodgers and Hammerstein to Lin-Manuel Miranda, we dare you find a piece of theatre that doesn’t reflect the world it is living in. Go ahead: try to think of something…


…see, you can’t! Life and art go hand in hand.

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This couldn’t be more true when it comes to advertising and marketing. If you want the voice of your show to be heard: find out what the world is talking about, and then join the conversation!


Social media is the perfect place to engage with your audience and let your show’s personality shine. Just make sure the conversation isn’t one-sided. Too many “My show is awesome” or “Buy tickets now” posts can really kill a back and forth (and result in a lot of unfollows).


Here are three ways you can make sure that your show is part of the larger conversation on social media and beyond:

>>Be into what your audience is into.

In a word: listen. Be aware of what is happening in pop culture, the news, and the theatre community. If your audience cares about something–and it makes sense that you would chime in–then by all means, chime in!

Twitter makes it easy with trending hashtags:

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Or just take a look at the calendar for moments to celebrate:

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>>Be part of the community.

When the Broadway community has a big event, try to be there. Get involved with big industry moments like BroadwayCon, Broadway Cares/Equity Fights AIDS events, or Broadway in Bryant Park.


And if you can’t be there in person, tweet about it!

It’s been almost 13 years since Avenue Q took home the Tony Awards® “Triple Crown,” but that didn’t stop Princeton and the gang from putting themselves right in the middle of this year’s Tonys buzz! The residents of Avenue Q joined the fun by live-tweeting their reactions during the ceremony. Watch below:

>>Be a light.

Art doesn’t just imitate life: life imitates art.


In the moments when the world feels dark, let theatre be the light!

After the horrific shooting in Orlando, Hamilton reminded us that “love is love is love is love is love is love is love is love,” and removed the prop guns from their performance at the Tony Awards®.


In recognition of the Chibok schoolgirls abduction in Nigeria, Eclipsed became a voice for the voiceless, dedicating each show to one of the abducted and still missing girls so that you would know their names. #BringBackOurGirls #KnowHerName

Watch the first dedication, led by U2 lead singer and ONE Campaign co-founder Bono, below:

Being a part of the story and engaging with an audience is what theatre is all about. (Which is pretty awesome!)

So be bigger than your show


and join the conversation!