It’s 6:30 pm. You just jumped off a conference call and you’ve still got an inbox full of emails to sift through. Looks like you’ll have to head to your first
New York City is home to many a fabulous thing: Central Park on the first hint of a summer day, droves of yellow taxi cabs ready to whisk you away
What is crowdsourcing? Wikipedia states that “Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a
Looking for a new job is a process everyone dreads—the overwhelming posts on internet job boards, the frenzied cross-town sprint to make it from one interview to the next, the
Last week, we discussed the importance of writing SEO content for the web and left you with a clue to this week’s topic – understanding the full power of Google’s Keyword
If your marketing plan includes generating online buzz about your show, there are countless ways to go about it. The internet as a whole is overwhelming. So, you’re going to
Working in the creative industries, many of us have a tendency to cling steadfastly to the notions of artistic freedom and poetic license. Originality is our thing. Rebellion, too.
So you’ve persuaded your boss that your company should have a blog. That’s great! You sold them on the benefits of reaching new audiences, attracting potential customers with interesting entries
The Pekoe Group is a full-service boutique theatrical marketing and advertising company that’s been specializing in creating 360-degree marketing plans for our Broadway and Off-Broadway clients for almost two years.