Archive for the ‘Design’ Category

10 Quotes We Love About Branding

What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]

Continue Reading...

Don’t Throw Away Your Shot: 5 Tips for Taking Great iPhone Photos

You’ve seen the ads: “Shot on an iPhone.” Photo: The Inspiration Room It seems simple enough; just whip out your phone and bam! you’re a professional photographer. Well, there’s actually a little more to it than that. Because let’s face it, photos matter. According to Fast Company, content that incorporates visuals receives 94% more views […]

Continue Reading...

The Anatomy Of A Great Website

Think of your website as the window into your company’s soul. Or just think of it as a vital branding and sales tool. A website is often the first step in sharing your company’s voice with the world. We’ve found that most customers believe their experience with your website will a mirror their experience with […]

Continue Reading...

The Key To Keywords: Unlocking SEO and Google AdWords Success

If you want your website to reach your target audience, you’ve got to speak their language. That means finding those exact phrases and words that help users key into your brand. We’re talking about keywords. What exactly is a keyword? We’re glad you asked. In the simplest terms, a keyword is the word or phrase […]

Continue Reading...

The Top 10 Pekoe Moments of 2015

It’s been a great year at The Pekoe Group! From Brooklyn College to Broadway, we’ve been making some pretty amazing memories that have reminded us just how much we love what we do. So before we head into 2016, let’s take a moment to reflect on some of our favorite projects and accomplishments from the […]

Continue Reading...

How To Make Shareable Content That Grabs Attention and Then Keeps It

When it comes to social media, what you share is who you are. For brands, this makes likes, follows, and shares pretty valuable currency. But how do you get them? What makes something “shareable”? Shareable content has essentially two jobs: to grab attention, and then to keep it. We’ve broken it down below with a […]

Continue Reading...

TPG’s Favorite Ads of the Summer

We are always on the lookout for the coolest way to tell a story. Whether it’s for a Broadway show or men’s razors, we like to keep our eyes on what’s happening in the world of marketing and advertising. Here are a few ads that caught our attention this summer:  1.     A Big Idea. A Tiny […]

Continue Reading...

Why Tweaking Your Brand Is A Good Thing

Facebook changed their logo last month and everyone lost their minds! …OK, so that’s not exactly what happened. Facebook did update their logo but not too many people noticed. The design shift was so subtle that unless you were glued to social media blogs or happened to be having dinner with Mark Zuckerberg, you likely missed the […]

Continue Reading...

Party in the USA

It’s almost July 4th! You know, America’s Birthday! …aka Independence Day! This weekend, we will celebrate with friends and family, ice cream and BBQs, tiny flags and big fireworks, to celebrate freedom and the birth of this great nation! So get ready to put on your red, white, and blue, and eat something that looks like […]

Continue Reading...

Tail! Spin! Strategy Report: The Election Day Campaign

As an advertising and marketing agency, we love a good campaign. So when Election Day arrived last November while we were working on Tail! Spin!, the hilarious comedy about the sex scandals of our political leaders, we hit the ground running. We capitalized on the fortuitous occasion by creating a strategy that would put our big ideas […]

Continue Reading...