Since its inauguration into our video vocabulary, the term “going viral” can appear to be a daunting concept. Every John Doe with a camera and a dream wants to be the next YouTube sensation. Up-and-coming entrepreneurs and advertising gurus alike want their brand to make a resounding splash in the global market. So how do [...]
As any tech savvy advertising professional can attest, QR codes, otherwise known as Quick Response codes, have made their way onto print ads, billboards and television screens in countless campaigns throughout the last year. They have also recently garnered their fair share of criticism from social media enthusiasts begging the question: How can the public understand [...]
In today’s world where the lightning fast development of technology continues to revolutionize our everyday lives, the online relationships we establish via social media have become just as important as the in-person relationships we maintain on a daily basis. As social media makes the headlong move from the personal to the professional realm, a streamlined [...]
Juggling countless social media accounts while trying to cultivate meaningful relationships can seem an insurmountable task for any business owner or entrepreneur. In today’s rough and tumble online world, the lack of a well-maintained social network can prevent your business from working its way up the cyberspace ladder. If only there were a marketing tool [...]
You’ve just created a brand new commercial for your amazing show. Everyone’s going to love it. You can feel it. You’ve poured your soul into this production and now you can show everyone just enough titillating footage to get them running to the box office! You upload it to YouTube and wait for it to [...]
Gone are the days when the mention of “Foursquare” sent you racing for the playground, ecstatic to spend recess bouncing a rubber ball across the blacktop. In the midst of today’s ever-evolving world of technology and networking resources, Foursquare has emerged as the cream of the crop in location-based social media. By simply downloading a mobile [...]
Both Google and Facebook offer different kinds of ad campaigns, but the beauty of a Facebook advertisement is the amount of meta data you have to work with. —Meta data is all that information you share with Facebook and what makes it so easy for your friends to find you. i.e. Your favorite interests, age, [...]
For those of you who frequent social events, whether for work or play, this little pearl of wisdom is a motto to live by. At a work-related event, it is not uncommon for many of the people you meet to decide by the end of your first conversation whether they will consider working with you [...]
Image: Salvatore Vuono / FreeDigitalPhotos.net Frequently, at The Pekoe Group we get our geek on and read big fat reports about the latest world marketing trends so we can dazzle you with our intellectual prowess. Well, in our search for the latest and greatest, we found out that the PEW organization announced the interesting new [...]
Last week, we discussed the importance of writing SEO content for the web and left you with a clue to this week’s topic – understanding the full power of Google’s Keyword Tool. While it’s often used in conjunction with AdWords to target paid campaigns, the tool can improve your SEO efforts by gauging traffic for the words [...]