Archive for the ‘Marketing’ Category

Demographics vs. Psychographics: Discovering Your Target Markets

The five most important words in an advertising campaign are: Who are your target markets? If you want to sell tickets to your Broadway show, you need to know who you are trying to reach, or your “target markets.” These groups make up the key audience that will buy tickets and, hopefully, become loyal brand […]

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The Anatomy of Great Key Art

One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]

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10 Quotes We Love About Social Media

If you’re a brand and you want to reach your consumer in a meaningful way, social media is the place to be. Platforms like Facebook, Instagram, and Twitter have the ability to capture the attention of an audience like no other marketing tool. These social channels create genuine conversation between brands and consumers, allowing brands […]

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Where In The World Is Your Audience? Marketing to Tourists vs. Locals

New York City attracts people from all over the world. In 2015, 58.5 million visitors took a bite out of the Big Apple. As one of the city’s biggest draws, Broadway also brings in crowds from all over: 63% of ticket sales in the 2015-16 season came from tourists. So when you are creating a campaign for […]

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Surrounded By Marketing: The 360 Degree Campaign

You know how sometimes it feels like a brand is just everywhere? Maybe you see a poster in the subway for a new pair of jeans; then when you get on the train and open your free Time Out New York, you see an ad for them; then as you scroll through your Facebook news […]

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The 5 Best Broadway Promotions of the Season So Far

Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]

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Luck O’ The Broadway: How To Make Your Own Advertising Luck By Creating The Perfect Storm

When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is a crucial piece of the puzzle). Along with a fab show, you have to have a strategically-crafted, uniquely creative advertising and marketing plan. A successful […]

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The Pekoe Magic 8 Ball: Our Predictions For What’s Next In Theatre

The Pekoe Group is celebrating 8 freaking awesome years! As we creep up on a decade of advertising and marketing for the arts, we have to admit we’ve seen a lot. The world of theatrical marketing has taken on new ideas, new media, and new voices…and it’s been a blast to be part of it […]

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10 Quotes We Love About Branding

What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]

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7 Resolutions That Will Help You Engage Your Audience This Year

2016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well. A good place […]

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