Archive for the ‘Marketing’ Category

Luck O’ The Broadway: How To Make Your Own Advertising Luck By Creating The Perfect Storm

When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is a crucial piece of the puzzle). Along with a fab show, you have to have a strategically-crafted, uniquely creative advertising and marketing plan. A successful […]

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The Pekoe Magic 8 Ball: Our Predictions For What’s Next In Theatre

The Pekoe Group is celebrating 8 freaking awesome years! As we creep up on a decade of advertising and marketing for the arts, we have to admit we’ve seen a lot. The world of theatrical marketing has taken on new ideas, new media, and new voices…and it’s been a blast to be part of it […]

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10 Quotes We Love About Branding

What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]

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7 Resolutions That Will Help You Engage Your Audience This Year

2016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well. A good place […]

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5 Ways To Make Instagram Magic

It’s the most ‘grammable time of the year! Sparkling lights, falling snowflakes, dogs wearing coats!! It’s the perfect season to make some Instagram magic. Photo: @PepitoChihuahua giving us his best J.Crew catalog look. First things first: if you don’t already have an Instagram account, get one! The rapidly growing platform is a great way to […]

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The History and Future of Cyber Monday

Right now, in this very moment, millions of Americans are spending millions – make that billions –  of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails a good idea, like the telephone, or sliced bread, or the ability to take advantage of Black Friday sales from the comfort of your own […]

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How To Market To Millennials From The Millennials Who Know Marketing

Millennials make up 25% of the country. That means 1 out of 4 Americans were born between 1980 and 2000. …That’s a lot of people. This quarter of the population also happens to make up the largest percentage of the work force and adapt to new technology 2.5x faster than other generations, making their influence the […]

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Don’t Throw Away Your Shot: 5 Tips for Taking Great iPhone Photos

You’ve seen the ads: “Shot on an iPhone.” Photo: The Inspiration Room It seems simple enough; just whip out your phone and bam! you’re a professional photographer. Well, there’s actually a little more to it than that. Because let’s face it, photos matter. According to Fast Company, content that incorporates visuals receives 94% more views […]

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The Dos and Don’ts of The Post-Mortem Meeting

When the last hashtags are tweeted and the final tickets are sold, it is finally time to say to goodbye to that big project that you’ve poured your heart and soul into. Right? Wrong. One of the most important steps in the lifecycle of a campaign or project is the post-mortem meeting. If the term […]

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In It For The Long Haul: Creating Lasting Advertising Campaigns

When it comes to theatre, advertising campaigns only last as long as the show they are promoting. This could be no more than a few months, or even a few weeks. But then there are your shows like Avenue Q (13 years strong!) or Phantom of the Opera (coming up on year 30), and established companies with advertising and […]

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