Archive for the ‘Social Media’ Category

7 Resolutions That Will Help You Engage Your Audience This Year

2016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well. A good place […]

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5 Ways To Make Instagram Magic

It’s the most ‘grammable time of the year! Sparkling lights, falling snowflakes, dogs wearing coats!! It’s the perfect season to make some Instagram magic. Photo: @PepitoChihuahua giving us his best J.Crew catalog look. First things first: if you don’t already have an Instagram account, get one! The rapidly growing platform is a great way to […]

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The History and Future of Cyber Monday

Right now, in this very moment, millions of Americans are spending millions – make that billions –  of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails a good idea, like the telephone, or sliced bread, or the ability to take advantage of Black Friday sales from the comfort of your own […]

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How To Market To Millennials From The Millennials Who Know Marketing

Millennials make up 25% of the country. That means 1 out of 4 Americans were born between 1980 and 2000. …That’s a lot of people. This quarter of the population also happens to make up the largest percentage of the work force and adapt to new technology 2.5x faster than other generations, making their influence the […]

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5 Reasons to Get Excited About Digital Advertising

The world has gone digital: and with it, so has advertising. From web banners to social media ads, companies are engaging more and more with digital technology to promote their brand in a way that speaks to today’s world . . . and it’s totally awesome! Before we dive into why digital is where you […]

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The Algorithm is Gonna Get You: How Facebook is Changing Your News Feed

Facebook is always changing. From last year’s ever-so-slight logo facelift, to fun new ways to react to posts, to the addition of Facebook Live, the original social network is constantly upping its game. This shouldn’t really be a surprise, considering the fact that what Facebook hasn’t changed are its core values. Zuckerberg & co. have always […]

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Building Digital Awareness: How To Make A Great Impression

How do you make a great impression? This question has plagued first dates and job interviews for decades. But when you think about it, the answer is fairly simple: it all comes down to being in the right place at the right time, and then making a genuine connection with the right people. The same […]

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Facebook Live 101: Bring Your Social Media To Life

Facebook has always been about what is currently happening in the world. These days, it’s about what is literally happening right this very second. We’re talking about Facebook Live, the new feature that allows Facebook users to live stream video to their friends and followers using a smartphone. In other words, it brings social media […]

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Be Bigger Than Your Show: How Theatre Can Join The Larger Conversation

You can’t make art in a bubble. From Shakespeare to Rodgers and Hammerstein to Lin-Manuel Miranda, we dare you find a piece of theatre that doesn’t reflect the world it is living in. Go ahead: try to think of something… …see, you can’t! Life and art go hand in hand. Photo: beanforest.etsy.com This couldn’t be […]

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Write Your Own Adventure: Why Blogs Are Good For Business

Let’s begin by addressing the elephant in the room… Is blogging dead? Every month, 409 million people view over 21.5 billion pages on WordPress alone. According to WorldOMeters, 3.1 million blogs (and rapidly counting) have been posted just today. So it’s pretty safe to say that blogging is alive and well. On the This Is […]

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