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May 15, 2018
There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]
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2018 has arrived and we’re seriously committing to our New Year’s resolutions. Still looking for a resolution? If you ask us, 2018’s the perfect time to invest in technology. According to The Broadway League, approximately half of Broadway tickets were purchased online in the 2016-17 season, and those sales aren’t slowing down. Here are the […]
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If you’re a brand and you want to reach your consumer in a meaningful way, social media is the place to be. Platforms like Facebook, Instagram, and Twitter have the ability to capture the attention of an audience like no other marketing tool. These social channels create genuine conversation between brands and consumers, allowing brands […]
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You know how sometimes it feels like a brand is just everywhere? Maybe you see a poster in the subway for a new pair of jeans; then when you get on the train and open your free Time Out New York, you see an ad for them; then as you scroll through your Facebook news […]
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Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]
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2016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well. A good place […]
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It’s the most ‘grammable time of the year! Sparkling lights, falling snowflakes, dogs wearing coats!! It’s the perfect season to make some Instagram magic. Photo: @PepitoChihuahua giving us his best J.Crew catalog look. First things first: if you don’t already have an Instagram account, get one! The rapidly growing platform is a great way to […]
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Right now, in this very moment, millions of Americans are spending millions – make that billions – of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails a good idea, like the telephone, or sliced bread, or the ability to take advantage of Black Friday sales from the comfort of your own […]
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Millennials make up 25% of the country. That means 1 out of 4 Americans were born between 1980 and 2000. …That’s a lot of people. This quarter of the population also happens to make up the largest percentage of the work force and adapt to new technology 2.5x faster than other generations, making their influence the […]
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The world has gone digital: and with it, so has advertising. From web banners to social media ads, companies are engaging more and more with digital technology to promote their brand in a way that speaks to today’s world . . . and it’s totally awesome! Before we dive into why digital is where you […]
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