You know how sometimes it feels like a brand is just everywhere? Maybe you see a poster in the subway for a new pair of jeans; then when you get on the train and open your free Time Out New York, you see an ad for them; then as you scroll through your Facebook news […]
Advertising / Design / Marketing / Social Media / Theatre Advertising / Video
March 30, 2017Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]
Advertising / Culture / Holiday / Marketing / New Year / Social Media
January 6, 20172016 is officially over. And 2017 is here! It’s a brand new year and the perfect time for a fresh start. As we all collectively resolve to be better, feel better, and live better as individuals, it’s important to take a few moments to make some resolutions for your brand as well. A good place […]
It’s the most ‘grammable time of the year! Sparkling lights, falling snowflakes, dogs wearing coats!! It’s the perfect season to make some Instagram magic. Photo: @PepitoChihuahua giving us his best J.Crew catalog look. First things first: if you don’t already have an Instagram account, get one! The rapidly growing platform is a great way to […]
Advertising / Culture / Holiday / Marketing / Social Media / Technology
November 28, 2016Right now, in this very moment, millions of Americans are spending millions – make that billions – of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails a good idea, like the telephone, or sliced bread, or the ability to take advantage of Black Friday sales from the comfort of your own […]
Advertising / Culture / Marketing / Social Media / Technology
November 16, 2016Millennials make up 25% of the country. That means 1 out of 4 Americans were born between 1980 and 2000. …That’s a lot of people. This quarter of the population also happens to make up the largest percentage of the work force and adapt to new technology 2.5x faster than other generations, making their influence the […]
The world has gone digital: and with it, so has advertising. From web banners to social media ads, companies are engaging more and more with digital technology to promote their brand in a way that speaks to today’s world . . . and it’s totally awesome! Before we dive into why digital is where you […]
Facebook is always changing. From last year’s ever-so-slight logo facelift, to fun new ways to react to posts, to the addition of Facebook Live, the original social network is constantly upping its game. This shouldn’t really be a surprise, considering the fact that what Facebook hasn’t changed are its core values. Zuckerberg & co. have always […]
How do you make a great impression? This question has plagued first dates and job interviews for decades. But when you think about it, the answer is fairly simple: it all comes down to being in the right place at the right time, and then making a genuine connection with the right people. The same […]
Advertising / Culture / How To / Marketing / Social Media / Technology
June 23, 2016Facebook has always been about what is currently happening in the world. These days, it’s about what is literally happening right this very second. We’re talking about Facebook Live, the new feature that allows Facebook users to live stream video to their friends and followers using a smartphone. In other words, it brings social media […]