Archive for the ‘Technology’ Category

Beyond The Commercial: The 5 Content Videos You Need To Make

Video may have killed the radio star, but it’s working wonders for the Broadway star. Sure, live theatre is all about being in the moment, but video gets people in the audience. Today, video is far more than simply broadcast. It’s used on websites, social channels, digital ads, emails, and more, becoming a major sales […]

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5 Ways To Make Instagram Magic

It’s the most ‘grammable time of the year! Sparkling lights, falling snowflakes, dogs wearing coats!! It’s the perfect season to make some Instagram magic. Photo: @PepitoChihuahua giving us his best J.Crew catalog look. First things first: if you don’t already have an Instagram account, get one! The rapidly growing platform is a great way to […]

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The History and Future of Cyber Monday

Right now, in this very moment, millions of Americans are spending millions – make that billions –  of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails a good idea, like the telephone, or sliced bread, or the ability to take advantage of Black Friday sales from the comfort of your own […]

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How To Market To Millennials From The Millennials Who Know Marketing

Millennials make up 25% of the country. That means 1 out of 4 Americans were born between 1980 and 2000. …That’s a lot of people. This quarter of the population also happens to make up the largest percentage of the work force and adapt to new technology 2.5x faster than other generations, making their influence the […]

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Don’t Throw Away Your Shot: 5 Tips for Taking Great iPhone Photos

You’ve seen the ads: “Shot on an iPhone.” Photo: The Inspiration Room It seems simple enough; just whip out your phone and bam! you’re a professional photographer. Well, there’s actually a little more to it than that. Because let’s face it, photos matter. According to Fast Company, content that incorporates visuals receives 94% more views […]

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The Anatomy Of A Great Website

Think of your website as the window into your company’s soul. Or just think of it as a vital branding and sales tool. A website is often the first step in sharing your company’s voice with the world. We’ve found that most customers believe their experience with your website will a mirror their experience with […]

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Advertisers Go for the Gold at the 2016 Summer Olympics

Make sure you’re stretched and hydrated, because the biggest athletic competition in the world is just a week away. We’re talking about the Summer Olympics! This year, 206 countries will join together in Rio de Janeiro, Brazil to compete in gymnastics, swimming, track and field, beach volleyball, and many more AWESOME games that promise to […]

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5 Reasons to Get Excited About Digital Advertising

The world has gone digital: and with it, so has advertising. From web banners to social media ads, companies are engaging more and more with digital technology to promote their brand in a way that speaks to today’s world . . . and it’s totally awesome! Before we dive into why digital is where you […]

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The Algorithm is Gonna Get You: How Facebook is Changing Your News Feed

Facebook is always changing. From last year’s ever-so-slight logo facelift, to fun new ways to react to posts, to the addition of Facebook Live, the original social network is constantly upping its game. This shouldn’t really be a surprise, considering the fact that what Facebook hasn’t changed are its core values. Zuckerberg & co. have always […]

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Building Digital Awareness: How To Make A Great Impression

How do you make a great impression? This question has plagued first dates and job interviews for decades. But when you think about it, the answer is fairly simple: it all comes down to being in the right place at the right time, and then making a genuine connection with the right people. The same […]

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