Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
May 29, 2018Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
Advertising / Awards / Culture / New shows / New York City / Technology / Theater / Theatre Advertising
May 21, 2018Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]
Advertising / Copywriting / Culture / How To / Marketing / New York City / Social Media / Technology / Theater / Theatre Advertising / Things To Do
May 15, 2018There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]
How To / New Year / Social Media / Technology
January 18, 20182018 has arrived and we’re seriously committing to our New Year’s resolutions. Still looking for a resolution? If you ask us, 2018’s the perfect time to invest in technology. According to The Broadway League, approximately half of Broadway tickets were purchased online in the 2016-17 season, and those sales aren’t slowing down. Here are the […]
Advertising / Technology / Theater / Video
April 27, 2017Video may have killed the radio star, but it’s working wonders for the Broadway star. Sure, live theatre is all about being in the moment, but video gets people in the audience. Today, video is far more than simply broadcast. It’s used on websites, social channels, digital ads, emails, and more, becoming a major sales […]
It’s the most ‘grammable time of the year! Sparkling lights, falling snowflakes, dogs wearing coats!! It’s the perfect season to make some Instagram magic. Photo: @PepitoChihuahua giving us his best J.Crew catalog look. First things first: if you don’t already have an Instagram account, get one! The rapidly growing platform is a great way to […]
Advertising / Culture / Holiday / Marketing / Social Media / Technology
November 28, 2016Right now, in this very moment, millions of Americans are spending millions – make that billions – of dollars shopping online. Why today? It’s Cyber Monday!! Sometimes America really nails a good idea, like the telephone, or sliced bread, or the ability to take advantage of Black Friday sales from the comfort of your own […]
Advertising / Culture / Marketing / Social Media / Technology
November 16, 2016Millennials make up 25% of the country. That means 1 out of 4 Americans were born between 1980 and 2000. …That’s a lot of people. This quarter of the population also happens to make up the largest percentage of the work force and adapt to new technology 2.5x faster than other generations, making their influence the […]
Advertising / Design / How To / Marketing / Technology
September 22, 2016You’ve seen the ads: “Shot on an iPhone.” Photo: The Inspiration Room It seems simple enough; just whip out your phone and bam! you’re a professional photographer. Well, there’s actually a little more to it than that. Because let’s face it, photos matter. According to Fast Company, content that incorporates visuals receives 94% more views […]
Advertising / Design / Marketing / Technology
August 11, 2016Think of your website as the window into your company’s soul. Or just think of it as a vital branding and sales tool. A website is often the first step in sharing your company’s voice with the world. We’ve found that most customers believe their experience with your website will a mirror their experience with […]