Archive for the ‘Theater’ Category

Beyond The Commercial: The 5 Content Videos You Need To Make

Video may have killed the radio star, but it’s working wonders for the Broadway star. Sure, live theatre is all about being in the moment, but video gets people in the audience. Today, video is far more than simply broadcast. It’s used on websites, social channels, digital ads, emails, and more, becoming a major sales […]

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Surrounded By Marketing: The 360 Degree Campaign

You know how sometimes it feels like a brand is just everywhere? Maybe you see a poster in the subway for a new pair of jeans; then when you get on the train and open your free Time Out New York, you see an ad for them; then as you scroll through your Facebook news […]

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Luck O’ The Broadway: How To Make Your Own Advertising Luck By Creating The Perfect Storm

When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is a crucial piece of the puzzle). Along with a fab show, you have to have a strategically-crafted, uniquely creative advertising and marketing plan. A successful […]

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Women In Theatre: A History

In honor of International Women’s Day and Women’s History Month, we’re digging into the drama of women throughout theatre history. Spoiler alert: women have come a long way. From watching their stories told from the audience to writing their stories themselves, women have always been an integral part of theatre history. 532 BC – 900 […]

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The Pekoe Magic 8 Ball: Our Predictions For What’s Next In Theatre

The Pekoe Group is celebrating 8 freaking awesome years! As we creep up on a decade of advertising and marketing for the arts, we have to admit we’ve seen a lot. The world of theatrical marketing has taken on new ideas, new media, and new voices…and it’s been a blast to be part of it […]

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14 Broadway Love Songs You’ll Fall For

Today is Valentine’s Day! We’re getting into the mood by listening to our favorite Broadway love songs! Here are 14 romantic melodies that are guaranteed to give you all the feels… 1. Falling Slowly – Once For those that believe in love at first sight… 2. Ten Minutes Ago – Rodgers and Hammerstein’s Cinderella For exactly […]

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TPG’s Winter/Spring 2017 Theatre Guide

Last week, the all-knowing groundhog Punxsutawney Phil saw his shadow, declaring six more weeks of winter . . . or, from our perspective, only six more weeks until spring! However you look at it, we’ve got some awesome shows (on and off Broadway) to keep you warm in the next few weeks: American Ballet Theatre Studio […]

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Superfan Alert: The Pekoe Group Geeks Out

It’s a big day for Potter fans: Puffs, or Seven Increasingly Eventful Years at a Certain School of Magic & Magic starts performances tonight! This hilarious new comedy follows the B-side story of the Puffs as they stumble through the most epic years in the history of the world of wizards . . . and […]

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TPG’s Fall Theatre Guide

Apple picking, pumpkin carving, cardigan wearing: autumn, we love you. The only thing that could make this beautiful season even better is this list of must-see shows playing in NYC this fall: Oh Hello, on Broadway September 23 – January 8 What is it? Nick Kroll and John Mulaney bring their popular alter egos Gil […]

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In It For The Long Haul: Creating Lasting Advertising Campaigns

When it comes to theatre, advertising campaigns only last as long as the show they are promoting. This could be no more than a few months, or even a few weeks. But then there are your shows like Avenue Q (13 years strong!) or Phantom of the Opera (coming up on year 30), and established companies with advertising and […]

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