Posts Tagged ‘branding’

The State of Broadway Part IV: Musicals

Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]

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The State of Broadway Part III: Specials

Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]

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Demographics vs. Psychographics: Discovering Your Target Markets

The five most important words in an advertising campaign are: Who are your target markets? If you want to sell tickets to your Broadway show, you need to know who you are trying to reach, or your “target markets.” These groups make up the key audience that will buy tickets and, hopefully, become loyal brand […]

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The Anatomy of Great Key Art

One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]

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Surrounded By Marketing: The 360 Degree Campaign

You know how sometimes it feels like a brand is just everywhere? Maybe you see a poster in the subway for a new pair of jeans; then when you get on the train and open your free Time Out New York, you see an ad for them; then as you scroll through your Facebook news […]

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10 Quotes We Love About Branding

What is a brand? Is it just another word for logo? Is it exclusive to huge corporations like McDonald’s or Nike? Is a Broadway show considered a brand? Answers: No, No, and Yes! A brand is no longer simply another way to say logo, and it applies to all types (and sizes) of companies, even […]

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10 Quotes We Love About Advertising

Here at The Pekoe Group, we are totally passionate about building brands, implementing strategy, getting creative, and constantly learning to make exciting campaigns that reach audiences. In other words: We. love. advertising. But we’re not the only ones. From Thomas Jefferson to David Ogilvy, here are a few people that put into words the awesomeness […]

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What Do Your Tweets Say About Your Brand?

There are 320 million monthly active users on Twitter. And they are interacting with small to medium-sized businesses big time. Photo via Twitter So if you are looking to connect with your target audience 140 characters at a time, take a moment to consider how your tweets are reflecting your brand. Here are five things […]

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How To Make Shareable Content That Grabs Attention and Then Keeps It

When it comes to social media, what you share is who you are. For brands, this makes likes, follows, and shares pretty valuable currency. But how do you get them? What makes something “shareable”? Shareable content has essentially two jobs: to grab attention, and then to keep it. We’ve broken it down below with a […]

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Why Tweaking Your Brand Is A Good Thing

Facebook changed their logo last month and everyone lost their minds! …OK, so that’s not exactly what happened. Facebook did update their logo but not too many people noticed. The design shift was so subtle that unless you were glued to social media blogs or happened to be having dinner with Mark Zuckerberg, you likely missed the […]

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