Advertising / Copywriting / Culture / Marketing / New Year / New York City / Social Media / Technology / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, future, GIFs, marketing, New York City, nyc, NYC Theater, nyc theatre, off-broadway, predictions, Technology, the pekoe group, Theater, Theater Advertising, theater marketing, theatre, theatre marketing, Tips, Writing
October 18, 2018
What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]
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Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
June 5, 2018
Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
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Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
May 29, 2018
Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
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Advertising / Copywriting / Culture / How To / Marketing / New York City / Social Media / Technology / Theater / Theatre Advertising / Things To Do
Tags: advertising, Blog, facebook, GIF, GIFs, how to, influncer, Instagram, marketing, micro-influencers, Pekoe, pekoe group, social media, tech, Theater, theatre, Tips, Twitter, youtube
May 15, 2018
There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]
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As the final episode of Mad Men approaches, we are taking a moment to look back at some of the words of wisdom given to us by Sterling Cooper & Partners’ most intoxicating – and occasionally, most intoxicated – Creative Director. Here are our top five lessons in advertising from the one and only, Don Draper. 1. “Make it […]
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See you later phone kiosks; New York City is going digital. At the end of last year, Mayor Bill de Blasio announced the approval of the LinkNYC proposal that will replace payphones around the city with free Wi-Fi hotspots. These hotspots, called “Links,” will not only provide free Wi-Fi, but also free U.S. calls made on your […]
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Marketing / Pekoe Group News / Social Media / Staff Spotlight / Theater / Things To Do / Video
Tags: advertising, comedy, comedy club, executive assistant, Guns N Steel, improv, improv comedy, Laughter, marketing, nyc, spotlight, Staff, Staff Spotlight, Upright Citizen's Brigade, video, youtube
July 30, 2013
The first rule of improv comedy is to always say, “Yes, and…” So, when we tell you to watch the latest staff spotlight about this brilliant unrehearsed art form, you know what to do: say “Yes!” (and…enjoy it!) The Pekoe Group’s Executive Assistant, Jacqueline Muñoz, takes us deep into the underground scene of improvisational […]
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Copywriting / Design / Marketing / Pekoe Group News / Social Media / Technology / Theater / Things To Do / Video
Tags: Ad agency, advertising, Boy Scouts, Copywriting, Nature, nyc, Outdoors, Ryan Meitzler, Staff, Theater, Theater Advertising, youtube
July 15, 2013
Step out of the city and into the wild with one of our copywriters, Ryan Meitzler, as he tells us about the joys of camping and hiking! At The Pekoe Group, Ryan is a master at writing, proofreading, cinematography and video editing, but even masters need inspiration: every once in a while, he powers down […]
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All designers have an ego. Maybe it comes from seeing your work flash by on a subway or hoisted 20 stories up in Times Square, but whatever the cause, it’s not changing anytime soon. And whether it’s a healthy dose or a little over-inflated, our egos generally don’t appreciate it when people mess with our […]
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The new Facebook layout has sparked a new wave of creativity on individual’s and company’s Facebook pages alike. Several versions of this article have popped up on Mashable since Facebook revealed their new profile pages last December. Each time we are impressed by the outstanding creativity some people have with their personal profile pages. With the new […]
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