Advertising / Copywriting / Culture / Marketing / New Year / New York City / Social Media / Technology / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, future, GIFs, marketing, New York City, nyc, NYC Theater, nyc theatre, off-broadway, predictions, Technology, the pekoe group, Theater, Theater Advertising, theater marketing, theatre, theatre marketing, Tips, Writing
October 18, 2018
What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]
Continue Reading...
Advertising / Awards / Culture / New York City / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
June 5, 2018
Welcome back to the final installment of our deep dive into the last two decades of Broadway history. Our spotlight turns at last to the industry behemoth, the Broadway musical. While the average number of performances has trended downwards over 20 years, the individual results have varied greatly. 30 shows that opened since 1998 have […]
Continue Reading...
Advertising / Awards / Culture / New York City / Technology / Theater / Theatre Advertising / Uncategorized
Tags: advertising, branding, broadway, data, New York City, nyc, NYC Theater, off-broadway, Pekoe, Theater, theater marketing, theatre, theatre marketing, Tony Awards, Writing
May 29, 2018
Now that we’ve covered big Broadway trends and game-changing plays, it’s time to take a look at the Great White Way’s most unique genre: specials. Special productions from the last twenty years have run for an average of around 48 performances (or about two months), but what makes a production a special? Loosely, these productions […]
Continue Reading...
It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway shows into brands and turn theatregoers into ticket buyers and lifelong fans. It can build trust, inspire action, and change conversations. But also… Writing engaging […]
Continue Reading...
Looking for a new job is a process everyone dreads—the overwhelming posts on internet job boards, the frenzied cross-town sprint to make it from one interview to the next, the anxious nail-biting as you wait for that one phone call that might change your life forever. Without a doubt, though, writing a cover letter has […]
Continue Reading...
Working in the creative industries, many of us have a tendency to cling steadfastly to the notions of artistic freedom and poetic license. Originality is our thing. Rebellion, too. We want—no, need!—to pair the floral-print, full skirt with the striped boatneck top, to fill our iPods exclusively with the music of bygone eras and bands […]
Continue Reading...
So you’ve persuaded your boss that your company should have a blog. That’s great! You sold them on the benefits of reaching new audiences, attracting potential customers with interesting entries and the potential SEO boost. Now you just have to write it. Great. Content may be king in the land of the web, but without a careful […]
Continue Reading...