If you’ve watched television within the past ten years, you have most likely seen the Geico Gecko, Martin. Tiny, green, and always speaking with a posh accent, Martin is the star of many of the insurance company’s popular advertisements. The little green guy can be seen telling people to stop confusing him with Geico because [...]
Super Bowl XLVI is over. Eli Manning finally proved himself Eli-te and Tom Terrific didn’t quite live up to his nickname. Get over it New England, New York gets to hoist another banner and the Hoodie has once again proven fallible. You know what’s infallible? Commercials featuring cute dogs, Jerry Seinfeld flying around Manhattan on [...]
As any tech savvy advertising professional can attest, QR codes, otherwise known as Quick Response codes, have made their way onto print ads, billboards and television screens in countless campaigns throughout the last year. They have also recently garnered their fair share of criticism from social media enthusiasts begging the question: How can the public understand [...]
Google has recently come out with some nerdy news to tickle any techies’ fancy — Adwords Editor Version 9.5.1 has just arrived! Okay – this news may not seem that exciting upon first glance, but the future of online advertising hinges on these seemingly mundane updates. Each updated feature helps to advance advertising across cyberspace one small step [...]
A few months ago, we discussed the benefits of branding your QR codes, so we thought it was time to cover the other side of that coin – mobile landing pages. You can create a targeted ad with a clear call to action that drives people to your website via your beautifully-branded quick response code, but [...]
Google’s new product, the Agency Toolkit, will take you from the alpha to the omega of online advertising. Whether you are a seasoned adwords junkie or a novice, the toolkit provides information for every level of expertise. The best part is, like most Google products, the toolkit is absolutely FREE! Planning Your Campaign. Google now [...]
From the subway ads flashing by on your way to work to the Metro clutched in your hand, QR or “Quick Response” codes are everywhere these days. Whether they’re enabling viewers to buy tickets to the latest Broadway musical from their smartphones or simply driving traffic to a show’s website, these black and white squares are the [...]
While you are reading this, you might be drinking a Grande Triple Mocha and you might be noticing the caffeine taking effect. What you might not notice is that there is now something missing from your cup. To mark their 40th anniversary, Starbucks decided to do something radical: change their company logo. They might have [...]
Both Google and Facebook offer different kinds of ad campaigns, but the beauty of a Facebook advertisement is the amount of meta data you have to work with. —Meta data is all that information you share with Facebook and what makes it so easy for your friends to find you. i.e. Your favorite interests, age, [...]
Never fear! Google has made plenty of guides and tools to help you out. You will find them at the Google AdWords Optimization Center. Now, take a deep breath and let’s start at the beginning: 1. Take it one keyword at a time. There’s a checklist. That’s right, Google will hold your hand through [...]