Archive for the ‘Advertising’ Category

Demographics vs. Psychographics: Discovering Your Target Markets

The five most important words in an advertising campaign are: Who are your target markets? If you want to sell tickets to your Broadway show, you need to know who you are trying to reach, or your “target markets.” These groups make up the key audience that will buy tickets and, hopefully, become loyal brand […]

Continue Reading...

The Anatomy of Great Key Art

One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]

Continue Reading...

10 Quotes We Love About Social Media

If you’re a brand and you want to reach your consumer in a meaningful way, social media is the place to be. Platforms like Facebook, Instagram, and Twitter have the ability to capture the attention of an audience like no other marketing tool. These social channels create genuine conversation between brands and consumers, allowing brands […]

Continue Reading...

Where In The World Is Your Audience? Marketing to Tourists vs. Locals

New York City attracts people from all over the world. In 2015, 58.5 million visitors took a bite out of the Big Apple. As one of the city’s biggest draws, Broadway also brings in crowds from all over: 63% of ticket sales in the 2015-16 season came from tourists. So when you are creating a campaign for […]

Continue Reading...

5 Ways To Write Better Copy

It all starts with copy. Your message is the foundation of your advertising campaign. That makes writing a pretty powerful tool. The right words have the ability to shape Broadway shows into brands and turn theatregoers into ticket buyers and lifelong fans. It can build trust, inspire action, and change conversations. But also… Writing engaging […]

Continue Reading...

Beyond The Commercial: The 5 Content Videos You Need To Make

Video may have killed the radio star, but it’s working wonders for the Broadway star. Sure, live theatre is all about being in the moment, but video gets people in the audience. Today, video is far more than simply broadcast. It’s used on websites, social channels, digital ads, emails, and more, becoming a major sales […]

Continue Reading...

Surrounded By Marketing: The 360 Degree Campaign

You know how sometimes it feels like a brand is just everywhere? Maybe you see a poster in the subway for a new pair of jeans; then when you get on the train and open your free Time Out New York, you see an ad for them; then as you scroll through your Facebook news […]

Continue Reading...

The 5 Best Broadway Promotions of the Season So Far

Broadway has a big ol’ season coming your way. We’re talking 24 openings before the Tonys with big name divas (Patti, and Christine, and Bette: Oh My!) and original new shows ushering Broadway into a new age. So with all those Broadway voices singing out in NYC, which ones have grabbed our attention? Here are […]

Continue Reading...

Luck O’ The Broadway: How To Make Your Own Advertising Luck By Creating The Perfect Storm

When it comes to advertising, do you feel lucky? If you want to sell tickets to your Broadway show, you’ll need more than just an amazing production (although that is a crucial piece of the puzzle). Along with a fab show, you have to have a strategically-crafted, uniquely creative advertising and marketing plan. A successful […]

Continue Reading...

The Pekoe Magic 8 Ball: Our Predictions For What’s Next In Theatre

The Pekoe Group is celebrating 8 freaking awesome years! As we creep up on a decade of advertising and marketing for the arts, we have to admit we’ve seen a lot. The world of theatrical marketing has taken on new ideas, new media, and new voices…and it’s been a blast to be part of it […]

Continue Reading...