Advertising / Awards / Culture / New shows / New York City / Technology / Theater / Theatre Advertising
May 21, 2018Welcome back to the land of graphs, charts, and excel sheets! In honor of the 72nd Annual Tony Awards®, we’re diving deep into the last 20 years of performances to see what Broadway shows have stood out from the rest. If you missed our primer on the subject, you can check that out here. This week, […]
Awards / Culture / New shows / New York City / Theater / Things To Do / Times Square
May 8, 2018As the 2017-2018 Broadway season nears its final weeks, producers and performers alike are hoping to be a part of the next big hit that stays on the Great White Way for years to come. With more and more high-profile shows hoping for a lengthy lease on their theater, we combed through all 790 Broadway […]
Advertising / Marketing / New shows / Theater / Theatre Advertising
August 10, 2017One of the most important assets in any Broadway advertising campaign is the poster. In fact, it is key; we literally call it “Key Art.” Broadway key art is the visual trigger that ticket buyers associate with your show, and everything that you use to promote it, in any way, will be based on this […]
Culture / New shows / New York City / Theater / Things To Do
February 8, 2017Last week, the all-knowing groundhog Punxsutawney Phil saw his shadow, declaring six more weeks of winter . . . or, from our perspective, only six more weeks until spring! However you look at it, we’ve got some awesome shows (on and off Broadway) to keep you warm in the next few weeks: American Ballet Theatre Studio […]
Culture / New shows / New York City / Theater / Things To Do / Times Square
September 15, 2016Apple picking, pumpkin carving, cardigan wearing: autumn, we love you. The only thing that could make this beautiful season even better is this list of must-see shows playing in NYC this fall: Oh Hello, on Broadway September 23 – January 8 What is it? Nick Kroll and John Mulaney bring their popular alter egos Gil […]
Culture / New shows / New York City / Theater
January 20, 2016How do you take a powerful show and make it an empowering experience? We can think of 10,000 ways. On Martin Luther King, Jr. Day, ECLIPSED embarked on an amazing new initiative. The new Broadway play written by The Walking Dead’s Danai Gurira and starring Academy Award-winner Lupita Nyong’o (12 Years a Slave) wants to bring […]
Advertising / February / Marketing / New shows / Theater / Things To Do
January 6, 2016It’s getting cold out there… but the theatre is heating up! Stay warm this January and February with these hot tickets: C.S. Lewis’ The Screwtape Letters Now-January 24 What is it? C.S. Lewis is back. Fellowship for Performing Arts is keeping their incredible New York season going with this live adaptation of the C.S. Lewis […]
It’s November and you know what that means: time to get thankful! The amount of theatre worth giving thanks for this month could fill an entire cornucopia, so let’s dig in: Invisible Thread What is it? An inspiring new musical based on the true story of Griffin Matthews, who traveled to Uganda to find his […]
It’s all about that buzz. How do you get 700+ theater fans to stand outside you theater in hopes of winning a lottery ticket to your new musical? You give them something to talk about. That’s exactly what Lin-Manuel Miranda’s musical Hamilton has done. With its #Ham4Ham ticket lottery that promises the hope of winning a $10 […]
C.S. Lewis is coming to The Big Apple. Fellowship for Performing Arts is setting up shop at The Pearl Theatre from November to February, where they will present four incredible productions. They will bring to life the words of C.S. Lewis (author of The Chronicles of Narnia), as well as delve into the theologian’s own story […]