Advertising / Copywriting / Culture / Marketing / New Year / New York City / Social Media / Technology / Theater / Theatre Advertising
Tags: advertising, branding, broadway, data, future, GIFs, marketing, New York City, nyc, NYC Theater, nyc theatre, off-broadway, predictions, Technology, the pekoe group, Theater, Theater Advertising, theater marketing, theatre, theatre marketing, Tips, Writing
October 18, 2018
What tech will dazzle the Great White Way in 2020, and beyond? We’re giving you our best $10-Times-Square-psychic predictions for the five technology breakthroughs that are going to change Broadway…as soon as they’re invented. 1) The Virtual Reality Orchestra You’re milling around the theatre before a show begins and you take a quick peek into […]
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Culture / New York City / Non-Profit / Theater
Tags: broadway, classical theatre of harlem, epic theatre ensemble, internships, LARK theatre, New York City, new york theatre workshop, nonprofit, nyc, NYC interns, NYC Theater, nyc theatre, off-broadway, roundabout theatre, small business, the pekoe group, Theater, theatre
March 13, 2018
It’s Women’s History Month and after this year’s Oscars, we’ve got two words on our mind: In 2017, New York City authorized a $2 million grant to support diversity in theatre by funding non-profit organizations that foster developmental programs for underrepresented artists. Now, we’re taking a look at how five NYC-based non-profits are creating those opportunities for […]
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Can you stand (or ski) it?! The 2018 Winter Olympic Games kick off in PyeongChang tomorrow, February 9th! Here at The Pekoe Group, we’re getting in the Olympic spirit by studying up on the history of the games, rewatching the BEST ads from the 2016 Summer Games, and, as always, coming together as a team. […]
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The weather outside may not be frightful just yet, but it’s still the holiday season! The Pekoe Group is feeling festive and spreading some serious cheer… with a little help from Pepito. Click to watch our new holiday video! Wishing you a joyful holiday season and a happy, healthy new year!
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Time flies when you’re doing what you love! Jessica Ferreira and Jason Murray have been part of the Pekoe family for five years! We can’t even remember a time when Jason wasn’t killing it with design and coding, and Jessica wasn’t brilliantly marketing up a storm. To celebrate, we threw a party (!) and raised our glasses […]
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Halloween is just a few days away and we couldn’t be more excited! Here are the top seven reasons that this holiday meant for celebrating the dead makes us feel truly alive: 1. Candy It’s that wonderful time of year where it’s socially acceptable to buy a huge bag of candy and eat it all […]
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Pekoe is making a move once more. We’re heading to the heart of Times Square–and into a brand new WeWork building–where we’re excited to be closer to our clients and safe from those long cross-town walks. However, there are a few things we’ll miss about being on the East Side… 1. Quiet Streets Well, “New […]
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As an advertising and marketing agency, we love a good campaign. So when Election Day arrived last November while we were working on Tail! Spin!, the hilarious comedy about the sex scandals of our political leaders, we hit the ground running. We capitalized on the fortuitous occasion by creating a strategy that would put our big ideas […]
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Before Amanda Pekoe started her own company in 2009 and became the fiercest theatrical marketing and advertising CEO in town, she was a mere student at Brooklyn College. Since then, she’s been making a name for herself in the theatre industry, leading The Pekoe Group to become a force to be reckoned with, and taking […]
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TPG turned 6 on Monday! To celebrate six incredible years of doing what we love, the team headed to Vitae for a 4-course meal that put all other meals to shame. (Seriously, if you haven’t dined at Vitae, you’re doing it wrong.) We raised our glasses to the incredible work we’ve accomplished, the amazing team […]
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