Posts Tagged ‘social media’

The Power of Micro-Influencers: Smaller Audience, Bigger Impact

There are over 2 billion social media users worldwide and, somehow, even more opinions about how to engage with them. One trend that is currently skyrocketing across marketing strategies is the use of “social media influencers” to reach audiences through non-traditional advertising. These accounts have established themselves through a specific fan base, varying from celebrities with over a million […]

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Get In The Holiday Spirit With Off-Broadway

How does Off-Broadway celebrate the holidays? You tell us. Actually, why don’t you show us! The Off-Broadway League has started an industry-wide campaign to get a sneak peek inside the holiday happenings backstage and behind-the-scenes of Off-Broadway shows in NYC. So if you’re in your dressing room and you hear some impromptu carol singing, or […]

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How Many Digital Advertising Definitions Do You Know?

Do you speak digital? The role digital media plays in advertising and marketing is growing bigger and bigger every day. Whether you are searching online for a new show to see or checking out what your friends are tweeting about, digital ads are right there with you. So, if you own a computer, or a […]

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Pinterest Ups Its Game With Buyable Pins

The future of Pinterest is upon us. Ever find yourself on a pinning binge and discover that certain something you can’t live without? (Who hasn’t, amiright?) However, figuring out how to get that dream item outta your computer and into your arms isn’t always so simple… Or is it? Pinterest has recently announced buyable pins. Pinners […]

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The TPG Tool Belt: Sprout Social

Building a social media campaign? We’ve got the perfect tool. We love social media. And we do a lot of it. So trust us when we say that to get your ideas in full bloom, it’s best to start with a sprout. We’re talkin’ Sprout Social, folks – a social media management system that does […]

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A Webseries Worth Making Much Ado Over

If you think Shakespeare in the Park ups the drama, you should see what happens when you put the work of our greatest playwright in summer camp. Trust us, this is the outdoor Shakespear-ience you’ve been waiting for. It’s a new, original webseries called A Bit Much, inspired by William Shakespeare’s Much Ado About Nothing. […]

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MixBit: Creating Videos Together

Social Media is no longer just for talking about your ideas, it’s for showing them. With apps like Vine and Instagram, creating and posting videos no longer than a few seconds has become one of the most popular ways to express yourself online. Now the original masters of video sharing, the creators of YouTube, have […]

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Staff Spotlight: Negeen Ghaisar

TPG’s Social Media Coordinator connects to people every day through tweets, pins, posts, and banner ads. But when she explores her passion for the written word, she finds she is a part of an even larger web. Discover the boundless and courageous world of literature with Negeen as she tells us about her lifelong passion […]

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To Post or Not to Post: The Small Business Social Media Question.

In today’s world where the lightning fast development of technology continues to revolutionize our everyday lives, the online relationships we establish via social media have become just as important as the in-person relationships we maintain on a daily basis.  As social media makes the headlong move from the personal to the professional realm, a streamlined […]

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Have Deal Sharing Sites Jumped the Shark?

It was announced yesterday that Groupon and Live Nation are joining forces to create a massive online-ticket deal site called Groupon Live. Sites like Groupon and LivingSocial have already started arranging door-busters with live performances, but now deal mongers will have a stream-lined entertainment site where they can get deals on the live events they […]

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